The Academy of Sport Management

How cool is this? I think my friends from New York would say it best…. “This is sick, bro!”. What you see is not an illusion – the X-Games and ESPN are teaming up with Mattel and Hot Wheels in a sponsorship deal to make a young sport marketers dream come true. The sponsorship deal [...]

Mountain Dew and NBC’s Alli Sports have come to terms on a new title sponsorship deal that will no longer simply place the Mountain Dew logo on the Alli Sports Dew Tour.  The new deal gives Mountain Dew a managerial voice in the event’s operations in addition to a complete restructuring of the Dew Tour [...]