The Academy of Sport Management

A few months ago I told you about the unique “What’s Beautiful” campaign. With it, Under Armour set out to market their cutting edge sports-bra, and sought to find a few new faces to represent the Under Armour brand.  Yesterday, the winners were announced, and I thought it would only be fair to share the results [...]

If you’ve been following the Sport Management Academy, you already know that we were big fans of Under Armour’s “What’s Beautiful” marketing campaign.  While the What’s Beautiful campaign marked a revolutionary approach to connecting with consumers via social media, it pales in comparison to the marketing campaign that Under Armour is about to unveil.

On [...]

As we’ve read in recent weeks, organizations in nearly every sector of the sport industry have begun integrating social media into their marketing efforts.  Some professional sports teams are experimenting with new ways to interact with fans, while other organizations are still learning social media lessons the hard way.

As sport businesses continue to discover the most advantageous application of social media, it [...]