The Academy of Sport Management

As the unofficial start of “shred season” draws closer, so too does my understanding that I have inconveniently begun to grow roots in College Station, Texas – over 500 miles away from the closest shredable surface.  While where I reside will certainly limit the number of days I get on the mountain this year, it CERTAINLY WILL NOT [...]

If you’ve been following some of my recent posts, it’s become no mystery that I have a questionable obsession with social media.  As I’ve continued to look deeper into the ways that sports brands interact via social media, it’s become apparent that contests and giveaways are one of the most effective ways to engage consumers. [...]

It’s 2012; the “be mindful what you post on social media” discussion is a stale one.  By now no one needs to be told that one’s Facebook page can directly affect your employment prospects.   Yet even a decade into the social media era, we still find countless examples of “adults” in the professional world making [...]

It is no mystery that when a professional athlete wins a championship, his or her marketability increases dramatically, which leads to a host of sponsors hoping to piggyback off the athlete’s success and popularity.  With his Masters victory on Sunday, Bubba Watson not only became a household name for anyone who even pretends to follow [...]