The Academy of Sport Management

If you managed to completely get off the grid over the weekend, you may have missed Felix Baumgartner’s record-shattering space jump from 24 miles above the earth.  However by now you’ve seen the footage, and you’ve heard the commentary on the magnitude of this accomplishment (and if you haven’t, this 90 second video sums it [...]

Day four of Olympic Week is here.  So far we’ve looked at Olympic sponsorships, the restrictions of said sponsorships, and also how the games have evolved in just four years.  Today we look at one sponsorship in particular, that being the apparel endorsement of team USA.  While you are guaranteed to find several global apparel [...]

Its The Olympics Week!! ….Wait, what’s that? Oh…yeah, you need explaining. In honor of the Olympics, we will be giving you – each day of this week – a segment centering around the 2012 Olympic Games! …How exciting!

The Olympic Games are the cornerstone for the creation of sports, and therefore, we owe the Olympics [...]

If you’ve been following the Sport Management Academy, you already know that we were big fans of Under Armour’s “What’s Beautiful” marketing campaign.  While the What’s Beautiful campaign marked a revolutionary approach to connecting with consumers via social media, it pales in comparison to the marketing campaign that Under Armour is about to unveil.

On [...]

It seems I’m always ranting and raving about sponsorship- what’s a good fit, what makes a good partnership, etc. When I’m usually on my soapbox, I’m talking about official partnerships and the various dynamics that go along with such a partnership. Sometimes however, I’m all about unintentional sponsorship. That is, I really like when one [...]

I always considered it corny when people would blog and say something like, “I’m blogging to you live from Idaho!” That sort of thing just rubbed me the wrong way, and reminds me of yesteryear when blogging was considered more of an online diary. So, with this being said, you can thank me later that [...]

As we’ve read in recent weeks, organizations in nearly every sector of the sport industry have begun integrating social media into their marketing efforts.  Some professional sports teams are experimenting with new ways to interact with fans, while other organizations are still learning social media lessons the hard way.

As sport businesses continue to discover the most advantageous application of social media, it [...]

Who has more sponsors than NASCAR? Forget sports; I think NASCAR has more sponsors per element/car than any other entity in the world. How these corporations know they are getting enough bang for their buck is a story for another time (though I have slightly touched on it here). Still, Joyce Julius and Associates have the [...]

As a sport management or sport marketing student, you are taught about certain sport sponsorship basics. In the real world however, many of these basic lessons are forgotten about.  Sponsorship clutter is always bothersome to me, and it seems as if corporations just simply don’t care about it. Sure, from the sports entity perspective, accepting a sponsorship deal (and [...]

While you may not have heard of the World Series Hockey League, I’m fairly sure you’ve heard of YouTube. You know that websites that shows car wrecks, fights, and 8 year olds getting high (…while dad films).  Well YouTube has decided to go in a new direction. The Google partner has decided to broadcast live [...]