The Academy of Sport Management

It’s the final countdown to kickoff of Super Bowl XLVII, and the delightful aroma of chicken wings, chile con queso, and chilled malt beverages are likely filling the households of sports fans all over the country.  If you’ve already managed to get your game day delicatessens dialed in, then it’s time to kick back and start consuming [...]

As the unofficial start of “shred season” draws closer, so too does my understanding that I have inconveniently begun to grow roots in College Station, Texas – over 500 miles away from the closest shredable surface.  While where I reside will certainly limit the number of days I get on the mountain this year, it CERTAINLY WILL NOT [...]

Pretty soon our blog is about to take off. When it does ( and if it already hasn’t   ) I want others to look at it and say, “now this is different”. You see, what separates The Academy from other blogs is our ‘professor perspective’. While there are a multitude of other sport business blogs, the [...]

In being a teacher, I feel as if I’m going to have to school you up on a couple of different concepts before you start reading this post. First – you need to know the reference, “They’ve gone to plaid” …Its a fantastic quote, from a fantastic movie (Spaceballs), and has since been used amongst hipsters (jeez, [...]

I’m a little surprised my main man Joe didn’t catch this bit of information and post about it himself. As it is, I’ll gladly take the lead, and preach to the world about his favorite topic – Social Media! (…Sorry, Joe).

SocialMediaOptimization.com has an interesting article up about sports and Social Media – it’s all [...]

While some people may have issues with ambush marketing, I love it. And, if you don’t know what ambush marketing is, its time to learn…that’s what your here for right?  So, here’s the skinny. Ambush marketing is defined by Sandler and Shani as “a planned effort (campaign) by an organization to associate themselves indirectly with [...]

One of the big 3 sport corporations has finally done something in the social media world worth noticing. And to tell you the truth, I’m happy its MLB! Just this month, MLB launched its “140 Club”, a one-stop hub for all twitter-related, baseball-related  information.  The site serves as a “news service” that mainly shows any [...]

As I do my very best to become more and more of a social media savant, I am constantly trying to gain a deeper understanding of the countless social media sites that have taken the web world by storm.  In my latest attempt to discover a new corner of web 2.0, I set up a [...]

If you’ve been following some of my recent posts, it’s become no mystery that I have a questionable obsession with social media.  As I’ve continued to look deeper into the ways that sports brands interact via social media, it’s become apparent that contests and giveaways are one of the most effective ways to engage consumers. [...]

Is the MLB Draft close to being what the NFL draft is? Is it close to being what the NBA draft is? Not by a long shot. But, as the new movie Prometheus tells us (…Do I get paid for mentioning this?), “Big things have small beginnings”.

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