The Academy of Sport Management

If you’ve been following the Sport Management Academy, you already know that we were big fans of Under Armour’s “What’s Beautiful” marketing campaign.  While the What’s Beautiful campaign marked a revolutionary approach to connecting with consumers via social media, it pales in comparison to the marketing campaign that Under Armour is about to unveil.

On [...]

Even if I wasn’t a Giants fan, I would still be a big fan of Eli Manning.  How can I be so sure? Because I’m neither a Colts or Broncos fan, and I still find myself cheering for Peyton. Yesterday I talked about the Marketing Arm’s celebrity index – an index intended to measure the brand [...]