The Academy of Sport Management

After over a month of speculation, the BCS National Championship between Notre Dame and Alabama is finally here.  While the outcome of this title game comes with a mountain of implications for the winning university, we at The Academy wanted to look at how the outcome of tonight’s game will impact the brands that sponsor [...]

As the unofficial start of “shred season” draws closer, so too does my understanding that I have inconveniently begun to grow roots in College Station, Texas – over 500 miles away from the closest shredable surface.  While where I reside will certainly limit the number of days I get on the mountain this year, it CERTAINLY WILL NOT [...]

Day four of Olympic Week is here.  So far we’ve looked at Olympic sponsorships, the restrictions of said sponsorships, and also how the games have evolved in just four years.  Today we look at one sponsorship in particular, that being the apparel endorsement of team USA.  While you are guaranteed to find several global apparel [...]

While some people may have issues with ambush marketing, I love it. And, if you don’t know what ambush marketing is, its time to learn…that’s what your here for right?  So, here’s the skinny. Ambush marketing is defined by Sandler and Shani as “a planned effort (campaign) by an organization to associate themselves indirectly with [...]

Sometimes I run stories for the business aspect, and sometimes I run stories because I think they are truly interesting. When the two combine, I know I have a hit on my hands.  This is one of those posts – a combination of sport, business, something that is both new and unique, and something I [...]

If you’ve been following the Sport Management Academy, you already know that we were big fans of Under Armour’s “What’s Beautiful” marketing campaign.  While the What’s Beautiful campaign marked a revolutionary approach to connecting with consumers via social media, it pales in comparison to the marketing campaign that Under Armour is about to unveil.

On [...]

It’s 2012; the “be mindful what you post on social media” discussion is a stale one.  By now no one needs to be told that one’s Facebook page can directly affect your employment prospects.   Yet even a decade into the social media era, we still find countless examples of “adults” in the professional world making [...]

This is a new series titled ‘Sport Product of the Week’. For the first couple of weeks, I may just reiterate what I have previously said about the sport product, being that in the sport management world, the sport product is clearly a big time piece in a sport marketer’s arsenal. Because sport products are [...]