The Academy of Sport Management

There’s still a few months to go before Major League Baseball (MLB) kicks off its 2013 season. Heck, there’s even a ways to go before we start seeing pitchers and catchers show up for spring training. But that didn’t stop MLB from making a splash in the sports business world. MLB and T-mobile have come [...]

One of the big 3 sport corporations has finally done something in the social media world worth noticing. And to tell you the truth, I’m happy its MLB! Just this month, MLB launched its “140 Club”, a one-stop hub for all twitter-related, baseball-related  information.  The site serves as a “news service” that mainly shows any [...]

As I do my very best to become more and more of a social media savant, I am constantly trying to gain a deeper understanding of the countless social media sites that have taken the web world by storm.  In my latest attempt to discover a new corner of web 2.0, I set up a [...]

Never stop learning – that’s my motto, and I continually preach it to my sport management and sport marketing students. In concern to the field your in, read as much as possible and if it helps, watch as much as possible; for you never know when a good idea can hit you. Let’s face it, [...]

Yesterday we touched on the factors that may or may not be influencing Major League Baseball’s recent spike in attendance, and though I promised I would get my buddy in here to give a write up, he ended up ditching me!  So here I am (I can hear the celebration) doing what I can to [...]

You see the title, but do you have an answer?  Sure there are a multitude of different factors driving attendance, but certain factors are more influential than others.  On the one hand you have your basic promotions – Fireworks night, T-shirt night, Bobble head day, Bark in the Park, etc. On the other hand, the [...]