The Academy of Sport Management

After winning the Masters, Bubba Watson has become quite the catch.  Not only was he seen rocking a half-a-million dollar watch, but he has also gained an enormous twitter following (which you can read about here). So what else is in store for ol’ Bubba? Well, in addition to the big win, Watson’s popularity has skyrocketed after an old [...]

It is no mystery that when a professional athlete wins a championship, his or her marketability increases dramatically, which leads to a host of sponsors hoping to piggyback off the athlete’s success and popularity.  With his Masters victory on Sunday, Bubba Watson not only became a household name for anyone who even pretends to follow [...]