The Academy of Sport Management

A few months ago I told you about the unique “What’s Beautiful” campaign. With it, Under Armour set out to market their cutting edge sports-bra, and sought to find a few new faces to represent the Under Armour brand.  Yesterday, the winners were announced, and I thought it would only be fair to share the results [...]

So I announced that the NFL would drop its new threads on April 1st, and I was way wrong. Way to go, me… It must have been an April fools joke! Nevertheless, after waiting a day or 2, the NFL decided to showcase  its brand new set of uniforms. The question is, was their introduction [...]

“I’ll have an Arnold Palmer, please”…

Bartenders around the world are sure to be confused. For years, when someone tells a bartender they want an Arnold Palmer, the bartenders have been accustomed to making the famous half-lemonade half-iced tea drink. Now, Arnold Palmer has gone beyond drinks.

From the golf course, to the bar, Palmer [...]

April first is a big day for the NFL, and apparel companies across the United States. ‘Why?’ you ask? Well you should already know.  The NFL has reached the end of its contract with Reebok, and is beginning afresh with Nike (Don’t worry Patriot fans – the above picture is not an account of what he jerseys [...]