The Academy of Sport Management

After over a month of speculation, the BCS National Championship between Notre Dame and Alabama is finally here.  While the outcome of this title game comes with a mountain of implications for the winning university, we at The Academy wanted to look at how the outcome of tonight’s game will impact the brands that sponsor [...]

If you’ve been following the Sport Management Academy, you already know that we were big fans of Under Armour’s “What’s Beautiful” marketing campaign.  While the What’s Beautiful campaign marked a revolutionary approach to connecting with consumers via social media, it pales in comparison to the marketing campaign that Under Armour is about to unveil.

On [...]

It’s 2012; the “be mindful what you post on social media” discussion is a stale one.  By now no one needs to be told that one’s Facebook page can directly affect your employment prospects.   Yet even a decade into the social media era, we still find countless examples of “adults” in the professional world making [...]