The Academy of Sport Management

If you managed to completely get off the grid over the weekend, you may have missed Felix Baumgartner’s record-shattering space jump from 24 miles above the earth.  However by now you’ve seen the footage, and you’ve heard the commentary on the magnitude of this accomplishment (and if you haven’t, this 90 second video sums it [...]

Sometimes I run stories for the business aspect, and sometimes I run stories because I think they are truly interesting. When the two combine, I know I have a hit on my hands.  This is one of those posts – a combination of sport, business, something that is both new and unique, and something I [...]

Mountain Dew and NBC’s Alli Sports have come to terms on a new title sponsorship deal that will no longer simply place the Mountain Dew logo on the Alli Sports Dew Tour.  The new deal gives Mountain Dew a managerial voice in the event’s operations in addition to a complete restructuring of the Dew Tour [...]