The Academy of Sport Management

I told you I wouldn’t let you down! As promised, I’ve come back to give you the final 2 G’s. In case you missed it yesterday in Part 1, I said the following about baseball and softball’s Olympic situation

Baseball and softball have joined forces to fight for inclusion on the 2020 Olympic Games program. [...]

Baseball and softball have joined forces to fight for inclusion on the 2020 Olympic Games program. Both sports were omitted from the program following the 2008 Games in Beijing. What is the strategy for joining forces? The sports are normally gender exclusive and could fight individually for an Olympic bid. However, only one spot remains [...]

It’s never my intention to bash anyone using this blog as a medium; yet, at the same time, some of the major discrepancies in the sport marketing / sport management world need to be pointed out to the public….and heck, thats what a blog is for, isn’t it!?

With this being said, I can’t but help being disappointed [...]

Here’s to wrapping up our week! So far, during The Olympics Week, we’ve talked shop about Sponsorship, and Sponsorship Restrictions. We’ve compared the 08 Games to the 12 Games, and we’eve even discussed Nike’s association with Team USA. So, in shutting down the week, we’ll end on a fun (…or emotional, depending on which commercial you view [...]

Day four of Olympic Week is here.  So far we’ve looked at Olympic sponsorships, the restrictions of said sponsorships, and also how the games have evolved in just four years.  Today we look at one sponsorship in particular, that being the apparel endorsement of team USA.  While you are guaranteed to find several global apparel [...]

Its The Olympics Week! Where we honor The Olympic Games in blog form. On  Monday we looked at sponsorship restrictions, while yesterday, we took a look at sponsorship in general. Today, lets compare the different aspects of the 2008 Beijing Summer Olympics to the 2012 London Summer Olympics.

The first thing that comes to mind [...]

Its back – The Olympics Week Day 2! Yesterday we talked about sponsorship restrictions, but today, we get down to the nitty gritty and talk about sponsorship in itself.  Olympic sponsorship is different though. It requires a substantial amount of negotiation, and corporations are willing to throw out a LOT of cash. On average, corporations are paying [...]

Its The Olympics Week!! ….Wait, what’s that? Oh…yeah, you need explaining. In honor of the Olympics, we will be giving you – each day of this week – a segment centering around the 2012 Olympic Games! …How exciting!

The Olympic Games are the cornerstone for the creation of sports, and therefore, we owe the Olympics [...]

While some people may have issues with ambush marketing, I love it. And, if you don’t know what ambush marketing is, its time to learn…that’s what your here for right?  So, here’s the skinny. Ambush marketing is defined by Sandler and Shani as “a planned effort (campaign) by an organization to associate themselves indirectly with [...]