The Academy of Sport Management

We went on a brief hiatus to start November, but I couldn’t let another Friday pass without telling everyone about the latest and greatest sport product I’ve uncovered.  Whether you are a prospective Division I phenom, a world-class competetive athlete, or just a weekend warrior getting your run at the local rec, HyperIce is something [...]

If you managed to completely get off the grid over the weekend, you may have missed Felix Baumgartner’s record-shattering space jump from 24 miles above the earth.  However by now you’ve seen the footage, and you’ve heard the commentary on the magnitude of this accomplishment (and if you haven’t, this 90 second video sums it [...]

Day four of Olympic Week is here.  So far we’ve looked at Olympic sponsorships, the restrictions of said sponsorships, and also how the games have evolved in just four years.  Today we look at one sponsorship in particular, that being the apparel endorsement of team USA.  While you are guaranteed to find several global apparel [...]

Its back – The Olympics Week Day 2! Yesterday we talked about sponsorship restrictions, but today, we get down to the nitty gritty and talk about sponsorship in itself.  Olympic sponsorship is different though. It requires a substantial amount of negotiation, and corporations are willing to throw out a LOT of cash. On average, corporations are paying [...]

Its The Olympics Week!! ….Wait, what’s that? Oh…yeah, you need explaining. In honor of the Olympics, we will be giving you – each day of this week – a segment centering around the 2012 Olympic Games! …How exciting!

The Olympic Games are the cornerstone for the creation of sports, and therefore, we owe the Olympics [...]

A few months ago I told you about the unique “What’s Beautiful” campaign. With it, Under Armour set out to market their cutting edge sports-bra, and sought to find a few new faces to represent the Under Armour brand.  Yesterday, the winners were announced, and I thought it would only be fair to share the results [...]

If you’ve been following the Sport Management Academy, you already know that we were big fans of Under Armour’s “What’s Beautiful” marketing campaign.  While the What’s Beautiful campaign marked a revolutionary approach to connecting with consumers via social media, it pales in comparison to the marketing campaign that Under Armour is about to unveil.

On [...]

It seems I’m always ranting and raving about sponsorship- what’s a good fit, what makes a good partnership, etc. When I’m usually on my soapbox, I’m talking about official partnerships and the various dynamics that go along with such a partnership. Sometimes however, I’m all about unintentional sponsorship. That is, I really like when one [...]

I always considered it corny when people would blog and say something like, “I’m blogging to you live from Idaho!” That sort of thing just rubbed me the wrong way, and reminds me of yesteryear when blogging was considered more of an online diary. So, with this being said, you can thank me later that [...]

As we’ve read in recent weeks, organizations in nearly every sector of the sport industry have begun integrating social media into their marketing efforts.  Some professional sports teams are experimenting with new ways to interact with fans, while other organizations are still learning social media lessons the hard way.

As sport businesses continue to discover the most advantageous application of social media, it [...]