The Academy of Sport Management

Its official…I’m hooked! And all it took was one big win. Since the USA beat Canada by a score of 9-4, I’ve been all over the WBC…and why not? Its my favorite sport, the team has some of my favorite players, and it gives me a chance to root for my country. So, I said [...]

Infographics …as Zoolander’s Mugatu would say…”they’re so hot right now!” So, as the Super Bowl is right around the corner, and as there are plenty of interesting sport business stats to point out, I thought I would bring you the most interesting Super Bowl infographics I could find.

While most should take business into consideration, [...]

Michael Jackson, Dennis Rodman, and Chad Ochocinco. What do all three of these names have in common? Well, aside from being too harsh, these three individuals were known for ‘stepping outside of the box’ (to say the least!). But that’s not what I’m looking for. These 3 guys were fantastic promoters! That’s why when you [...]

Forty years after Title IX, girl’s participation in sport is not the only thing “on fire.” The female sport consumer is the fastest growing and perhaps most influential market in today’s sport industry. The NY Times recently discussed the increasing trend of women as sport consumers and professional sport organization’s strategies to specifically target this [...]

There’s still a few months to go before Major League Baseball (MLB) kicks off its 2013 season. Heck, there’s even a ways to go before we start seeing pitchers and catchers show up for spring training. But that didn’t stop MLB from making a splash in the sports business world. MLB and T-mobile have come [...]

After over a month of speculation, the BCS National Championship between Notre Dame and Alabama is finally here.  While the outcome of this title game comes with a mountain of implications for the winning university, we at The Academy wanted to look at how the outcome of tonight’s game will impact the brands that sponsor [...]

Baseball and softball have joined forces to fight for inclusion on the 2020 Olympic Games program. Both sports were omitted from the program following the 2008 Games in Beijing. What is the strategy for joining forces? The sports are normally gender exclusive and could fight individually for an Olympic bid. However, only one spot remains [...]

If you read the title, then you can probably assume the answer. Rumors are, yes; according to Bloomberg.com Queens will play host to a new MLS expansion team. The big news however, is that it’s not just any new team…it is Manchester City’s team. The English Premier League team, owned by Abu Dhabi’s Sheikh Mansour bin [...]

For those of you who read the title and said, ‘Wait, what? College Football attendance is going swimming?’ , you are unfortunately wrong. Interestingly enough though, I may have put the Kibosh on College Football, when my article on College Football attendance asked this exact question – What kind of business will College Football bring? [...]

We went on a brief hiatus to start November, but I couldn’t let another Friday pass without telling everyone about the latest and greatest sport product I’ve uncovered.  Whether you are a prospective Division I phenom, a world-class competetive athlete, or just a weekend warrior getting your run at the local rec, HyperIce is something [...]