The Academy of Sport Management

Nearly everyone with an internet connection has heard of Google+, but many still percieve it as inferior to Facebook.  Since Facebook’s launch in 2004 it has consistently been the premier social sharing website, currently touting over 900 million active users, with over 500 Million utilizing the social platform EVERYDAY.  While Google+ has reported steady growth in its [...]

This is a new series titled ‘Sport Product of the Week’. In the sport management world, the sport product is clearly a big time piece in a sport marketer’s arsenal. However, because sport products are abundantly available to the general public, we will be highlighting the most interesting and unique products on the market. If [...]

After winning the Masters, Bubba Watson has become quite the catch.  Not only was he seen rocking a half-a-million dollar watch, but he has also gained an enormous twitter following (which you can read about here). So what else is in store for ol’ Bubba? Well, in addition to the big win, Watson’s popularity has skyrocketed after an old [...]

It is no mystery that when a professional athlete wins a championship, his or her marketability increases dramatically, which leads to a host of sponsors hoping to piggyback off the athlete’s success and popularity.  With his Masters victory on Sunday, Bubba Watson not only became a household name for anyone who even pretends to follow [...]

“I’ll have an Arnold Palmer, please”…

Bartenders around the world are sure to be confused. For years, when someone tells a bartender they want an Arnold Palmer, the bartenders have been accustomed to making the famous half-lemonade half-iced tea drink. Now, Arnold Palmer has gone beyond drinks.

From the golf course, to the bar, Palmer [...]