The Academy of Sport Management

After over a month of speculation, the BCS National Championship between Notre Dame and Alabama is finally here.  While the outcome of this title game comes with a mountain of implications for the winning university, we at The Academy wanted to look at how the outcome of tonight’s game will impact the brands that sponsor [...]

For those of you who read the title and said, ‘Wait, what? College Football attendance is going swimming?’ , you are unfortunately wrong. Interestingly enough though, I may have put the Kibosh on College Football, when my article on College Football attendance asked this exact question – What kind of business will College Football bring? [...]

While the title relays an angle of suspense,  I’ll let you know right off the bat that I think extending Lee Corso’s contract is a good move. While some people (not many) may think otherwise, their opinion is just that – an opinion. Here, I’ll try to break down the sport marketing implications, and in [...]

The title says it all: The NCAA needs big brands to do well. Why do I bring this up? Because FSU is back in the spotlight, of course! I kid, I kid (…seriously, I wouldn’t want to do anything to jinx my team! *Knock on Wood!). But in all seriousness, Fanatics.com recently came out with a report [...]

I’m back from vacation…but your’e not interested in that! More importantly, College Football is back! And, as the title alludes to, we’ll examine what kind of business the massive sport produces.

Starting Thursday, College Football will sweep the nation. A host of games will premiere on the ESPN networks, and from then until early 2013, business will be [...]

Wow.  Just wow. Not at the move Erin Andrews just made…we’ll get to that… but wow at the beautiful story I had written up. The announcement of Erin Andrews leaving ESPN to join Fox originally entailed her becoming an NFL side-line reporter…and I was upset about it! But that’s what happens when you listen to [...]