The Academy of Sport Management

It’s never my intention to bash anyone using this blog as a medium; yet, at the same time, some of the major discrepancies in the sport marketing / sport management world need to be pointed out to the public….and heck, thats what a blog is for, isn’t it!?

With this being said, I can’t but help being disappointed [...]

While some people may have issues with ambush marketing, I love it. And, if you don’t know what ambush marketing is, its time to learn…that’s what your here for right?  So, here’s the skinny. Ambush marketing is defined by Sandler and Shani as “a planned effort (campaign) by an organization to associate themselves indirectly with [...]

As I was digesting my daily dose of sports media yesterday afternoon at a local coffee shop, I encountered the most devine coincidence involving two similar, yet completely opposite stories concerning brand value. I had just finished reading my co-contributor’s piece on Eli Manning’s accelerating brand value, and began thinking of the celebrity athletes on my own [...]

There’s no way that during late summer of last year, the NBA, its players and its fans would have expected this. Labor issues haunted all three parties, and many sports casters claimed the NBA would have a hard time recovering from the long and intensive labor battles. Well, the NBA has proven them wrong. What [...]

It’s 2012; the “be mindful what you post on social media” discussion is a stale one.  By now no one needs to be told that one’s Facebook page can directly affect your employment prospects.   Yet even a decade into the social media era, we still find countless examples of “adults” in the professional world making [...]