The Academy of Sport Management

Many of our Sport Product of the Week posts often highlight a product that has in some way inserted an emerging technology into sports (i.e. Nike Max-Sight Contact Lenses, iPing).  This week, Oakley’s Airwave Goggle takes the level of technological integration to a whole new level.  But first, lets look back on what my fellow [...]

Day four of Olympic Week is here.  So far we’ve looked at Olympic sponsorships, the restrictions of said sponsorships, and also how the games have evolved in just four years.  Today we look at one sponsorship in particular, that being the apparel endorsement of team USA.  While you are guaranteed to find several global apparel [...]

A few months ago I told you about the unique “What’s Beautiful” campaign. With it, Under Armour set out to market their cutting edge sports-bra, and sought to find a few new faces to represent the Under Armour brand.  Yesterday, the winners were announced, and I thought it would only be fair to share the results [...]

As we’ve read in recent weeks, organizations in nearly every sector of the sport industry have begun integrating social media into their marketing efforts.  Some professional sports teams are experimenting with new ways to interact with fans, while other organizations are still learning social media lessons the hard way.

As sport businesses continue to discover the most advantageous application of social media, it [...]

So I announced that the NFL would drop its new threads on April 1st, and I was way wrong. Way to go, me… It must have been an April fools joke! Nevertheless, after waiting a day or 2, the NFL decided to showcase  its brand new set of uniforms. The question is, was their introduction [...]

“I’ll have an Arnold Palmer, please”…

Bartenders around the world are sure to be confused. For years, when someone tells a bartender they want an Arnold Palmer, the bartenders have been accustomed to making the famous half-lemonade half-iced tea drink. Now, Arnold Palmer has gone beyond drinks.

From the golf course, to the bar, Palmer [...]

April first is a big day for the NFL, and apparel companies across the United States. ‘Why?’ you ask? Well you should already know.  The NFL has reached the end of its contract with Reebok, and is beginning afresh with Nike (Don’t worry Patriot fans – the above picture is not an account of what he jerseys [...]