Many of our Sport Product of the Week posts often highlight a product that has in some way inserted an emerging technology into sports (i.e. Nike Max-Sight Contact Lenses, iPing). This week, Oakley’s Airwave Goggle takes the level of technological integration to a whole new level. But first, lets look back on what my fellow [...]
As the unofficial start of “shred season” draws closer, so too does my understanding that I have inconveniently begun to grow roots in College Station, Texas – over 500 miles away from the closest shredable surface. While where I reside will certainly limit the number of days I get on the mountain this year, it CERTAINLY WILL NOT [...]
As the evolution of media and technology continues to influence the way we consume and participate in sport, one company that has managed to carve out a comfortable niche for itself is GoPro.
GoPro makes digital cameras, and prides itself in producing “arguably the most versatile cameras in the world.” With over 3 million units sold [...]
If you managed to completely get off the grid over the weekend, you may have missed Felix Baumgartner’s record-shattering space jump from 24 miles above the earth. However by now you’ve seen the footage, and you’ve heard the commentary on the magnitude of this accomplishment (and if you haven’t, this 90 second video sums it [...]
Sometimes I run stories for the business aspect, and sometimes I run stories because I think they are truly interesting. When the two combine, I know I have a hit on my hands. This is one of those posts – a combination of sport, business, something that is both new and unique, and something I [...]