The Academy of Sport Management

Lebron’s likability has taken a wild ride on a wild roller coaster. Up and down, up and down. The man started out as a superstar way back in high school, and became a phenomenon overnight when he turned pro. Failed attempts at a championship, and an ill-advised move to Miami however, seemed to have put [...]

I’m back from vacation…but your’e not interested in that! More importantly, College Football is back! And, as the title alludes to, we’ll examine what kind of business the massive sport produces.

Starting Thursday, College Football will sweep the nation. A host of games will premiere on the ESPN networks, and from then until early 2013, business will be [...]

It’s never my intention to bash anyone using this blog as a medium; yet, at the same time, some of the major discrepancies in the sport marketing / sport management world need to be pointed out to the public….and heck, thats what a blog is for, isn’t it!?

With this being said, I can’t but help being disappointed [...]

Here’s to wrapping up our week! So far, during The Olympics Week, we’ve talked shop about Sponsorship, and Sponsorship Restrictions. We’ve compared the 08 Games to the 12 Games, and we’eve even discussed Nike’s association with Team USA. So, in shutting down the week, we’ll end on a fun (…or emotional, depending on which commercial you view [...]

Day four of Olympic Week is here.  So far we’ve looked at Olympic sponsorships, the restrictions of said sponsorships, and also how the games have evolved in just four years.  Today we look at one sponsorship in particular, that being the apparel endorsement of team USA.  While you are guaranteed to find several global apparel [...]

Its The Olympics Week! Where we honor The Olympic Games in blog form. On  Monday we looked at sponsorship restrictions, while yesterday, we took a look at sponsorship in general. Today, lets compare the different aspects of the 2008 Beijing Summer Olympics to the 2012 London Summer Olympics.

The first thing that comes to mind [...]