The Academy of Sport Management

I always considered it corny when people would blog and say something like, “I’m blogging to you live from Idaho!” That sort of thing just rubbed me the wrong way, and reminds me of yesteryear when blogging was considered more of an online diary. So, with this being said, you can thank me later that [...]

Nearly everyone with an internet connection has heard of Google+, but many still percieve it as inferior to Facebook.  Since Facebook’s launch in 2004 it has consistently been the premier social sharing website, currently touting over 900 million active users, with over 500 Million utilizing the social platform EVERYDAY.  While Google+ has reported steady growth in its [...]

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As we’ve read in recent weeks, organizations in nearly every sector of the sport industry have begun integrating social media into their marketing efforts.  Some professional sports teams are experimenting with new ways to interact with fans, while other organizations are still learning social media lessons the hard way.

As sport businesses continue to discover the most advantageous application of social media, it [...]

Yesterday we touched on the factors that may or may not be influencing Major League Baseball’s recent spike in attendance, and though I promised I would get my buddy in here to give a write up, he ended up ditching me!  So here I am (I can hear the celebration) doing what I can to [...]

You see the title, but do you have an answer?  Sure there are a multitude of different factors driving attendance, but certain factors are more influential than others.  On the one hand you have your basic promotions – Fireworks night, T-shirt night, Bobble head day, Bark in the Park, etc. On the other hand, the [...]

Who has more sponsors than NASCAR? Forget sports; I think NASCAR has more sponsors per element/car than any other entity in the world. How these corporations know they are getting enough bang for their buck is a story for another time (though I have slightly touched on it here). Still, Joyce Julius and Associates have the [...]

As the Spice Girls used to say, “Tonight is the night”….Yeah I just quoted the big Spice, get over it.  Anyways, The Cubs seem to be going somewhere no team has gone before (should I have quoted that as well?). The Cubs are set to host the first ever Social Media Night.  It is sure [...]

This time around, the Sport Product of the Week is slightly different. Whereas before we showed you an iPing, Nike Contact Lenses, and a Portable Tailgate Grill (I don’t know if that will ever not be my favorite!) , this time around we are bringing you something a little more low-key.  But don’t fret!  Do [...]

Back in the day, if you didn’t play a traditional sport (baseball, basketball, football), and instead chose to participate in a non-mainstream sport, you probably would have been looked down upon, and possibly thrown into a locker.  These days however, are different…and thank goodness! Besides extreme sports such as skateboarding and BMXing, kids can also participate [...]