The Academy of Sport Management

This past weekend my girlfriend and I ran our first 5k (Hey! We’re athletes, but just hadn’t gotten around to it!), and the first thing I noticed were the shoes. While she had her camera on hand, she thought it would be a little weird if I went around snapping photos of people’s feet. So, [...]

While you may not have heard of the World Series Hockey League, I’m fairly sure you’ve heard of YouTube. You know that websites that shows car wrecks, fights, and 8 year olds getting high (…while dad films).  Well YouTube has decided to go in a new direction. The Google partner has decided to broadcast live [...]

This is a new series titled ‘Sport Product of the Week’. For the first couple of weeks, I may just reiterate what I have previously said about the sport product, being that in the sport management world, the sport product is clearly a big time piece in a sport marketer’s arsenal. Because sport products are [...]

I know you all have been dying to get your hands on the next Marketing the Marlins piece…I get it  So I’ve decided to appease the masses and give you yet another edition of Marketing the Marlins. Whereas last time we talked about the sport management and sport marketing implications for the team itself; today [...]

I was watching the Mets game the other day (what a shocker) and to my surprise, the guys in the booth had on Bo Jackson. I love Bo, and I know he still has a huge fan following (heck, my cousin literally named his kid after him); so it was no surprise that he was [...]

With the NHL Playoff opening round ratings 50% higher than just a year ago, there’s a chance that quite a few first-time hockey fans are witnessing some of the most violent post-season hockey in recent memory.  While all the unique aspects of the NHL playoffs could be what have drawn an increase in viewers this [...]

I’m in a fantasy baseball league right now, and I’m dominating (…well…at least for this week, knock on wood). Being in a fantasy sports league is a great way to stay in touch with old friends, have a little fun, and every once in a while, its a good way to get some smack talk [...]

If you’re a sport management or sport marketing major, you probably tend to notice advertisements that run during sporting events more so than your friends. One thing you probably noticed during March Madness was Enterprise’s slew of advertisements featuring former student athletes who now work for Enterprise. Why the emphasis on college graduates? Well you probably didn’t [...]

This is a new series titled ‘Sport Product of the Week’. In the sport management world, the sport product is clearly a big time piece in a sport marketer’s arsenal. However, because sport products are abundantly available to the general public, we will be highlighting the most interesting and unique products on the market. If [...]

Make no mistake about it, Magic Johnson buying into the Dodgers is a big deal. Not just from a sport marketing standpoint, but from a sport management and sociological standpoint as well. The man carries and big name, and with this big name, the Dodgers are hoping to implement big time change. But I’m hoping [...]